Below are a few common examples of how you can use Lingo's new portal functionality.
If you want to learn more about the portals functionality - read this article.
If you want to migrate to portals using our portal conversion tool - read this article.
Portals for different internal teams
Let's imagine you're using Lingo to centralize and distribute assets to your organization to help ensure consistency and improve productivity. Instead of inviting all your team members to a single portal, you can now build dedicated portals for reach team ensuring each department sees only the most relevant content. You could create:
Company Brand Portal – A centralized space for all employees, containing your brand guidelines, logos and team headshots to ensure consistency across the organization.
Sales Enablement Portal – A dedicated hub for the sales teams, including one-pagers, pitch decks, customer testimonials, and product demo videos to help streamline the sales process.
Marketing & Content Portal – A space for the marketing team with social media templates, approved design assets, advertising guidelines, and video content to ensure brand consistency across campaigns.
External brand portal - A space for external partners and the general public to learn about your brand. It contains just your brand guidelines and mission statement information.
By leveraging Lingo’s portal functionality, you can provide the right assets to the right people—whether they’re internal teams, external partners, or the general public—without compromising organization or security.
Portals for Different Brands
If your company manages multiple brands under one organization, keeping assets organized and maintaining a distinct identity for each brand can be challenging. Previously, all your assets had to live in a single portal, making it difficult to give each brand its own unique look and feel. With Lingo’s new portal functionality, you can now create a dedicated portal for each brand. Each portal can be independently branded with custom colors, logos, and layouts—so when employees, agencies, or external partners access a portal, they see an experience that feels on brand. You could create:
Brand 1 Portal – A fully customized portal with its own brand colors, typography, and voice, containing assets like logo files, product images, and marketing collateral.
Brand 2 Portal – A separate portal for a sub-brand or product line, ensuring that employees and partners only access the assets relevant to this specific brand identity.
Brand 3 Portal – A dedicated portal for a newly acquired brand, allowing for a smoother transition and maintaining brand consistency during integration.
By structuring portals this way, you prevent confusion, improve asset discoverability, and ensure that every brand maintains its distinct identity within a shared system.
Portals for Different Reseller Partners
If your business relies on reseller partnerships to distribute products across different regions, you know how complex asset management can become. Each region may have unique regulations, pricing structures, and promotional strategies, making it essential to ensure that resellers only access the materials relevant to their specific region.
Previously, all reseller assets had to be stored in a single portal, forcing partners to sort through files that weren’t intended for them. This often led to confusion, misused assets, and potential compliance issues.
With Lingo’s portals, you can now create dedicated hubs for each reseller or region, ensuring they only see the content designed for their market. This not only streamlines distribution but also reduces the risk of outdated or incorrect materials being used. You could create:
Examples of reseller-specific portals:
Reseller Portal – Arizona – Includes region-specific product catalogs, pricing sheets, and marketing materials that comply with Arizona’s regulatory guidelines.
Reseller Portal – California – Contains state-compliant promotional assets, localized branding, and legal disclaimers required for California-based resellers.
Reseller Portal – New York – Features exclusive New York market promotions, distributor agreements, and sales enablement resources tailored to this region.
Reseller Portal – Maryland – Provides access to state-approved assets, retail packaging specifications, and co-branded marketing campaigns specific to the Maryland market.
By segmenting portals this way, resellers get a curated, relevant experience—eliminating confusion and ensuring they always have access to the most up-to-date assets tailored to their specific needs.