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What is Lingo?

Lingo is a digital asset management platform that helps teams organize, share, and maintain brand assets at scale.

Written by Edward Boatman

Lingo is the best way to organize, share, and use your team's digital assets. Whether you're managing brand guidelines, design systems, photo libraries, or press kits, Lingo helps you increase productivity, empower creation, and ensure brand consistency at scale.

The problem with folders

For years, teams have used complicated folder structures to organize their digital assets. But folders are really just a place to dump and store files - you can't showcase assets in a meaningful way or provide the context your team needs to use them correctly. This makes assets hard to find, difficult to understand, and painful to keep up to date.

Lingo solves this by replacing the folder with a flexible canvas where you can visually display your assets alongside contextual information like usage guidelines, notes, and documentation. Your team will be able to find assets faster, use them correctly, and stay aligned on your brand.

How Lingo works

Lingo is built on two back-end layers — a Library for managing digital assets and a Product Catalog for managing structured product data — and front-end Kits and Portals where you showcase and share them with your audience. This means you manage content once and present it in multiple ways through different Kits and Portals.

Want to understand how these pieces work together? Check out Understanding the core concepts: Library, Product Catalog, Kits, and Portals.

What you can do with Lingo

  • Upload assets of all types including docs, videos, colors and images.

  • Search and filter your assets with tags and custom fields

  • Manage structured product data

  • Keep product data in sync with other systems using Channels

  • Build beautiful kits with flexible layouts, theming, and documentation

  • Share kits and portals publicly or privately with password protection

  • Track usage and engagement with insights and analytics

  • Use content quickly in the tools you use every day

  • Customize your space with themes and custom domains

  • Automate common tasks like file conversion and resizing

Files hide in folders, they live in Lingo.

Ready to get started? Jump to our Quick start guide to upload your first assets and create your first kit. If you sell or manage products, learn how to bring your product data into Lingo.

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